The following proposal is an example of what has been done for some of our customers:

 WhyNotWebsites.com

Search Engine Optimisation Proposal

http://www.PeterPans.com

1.   About

Established 1997 as Geigertech Pty Ltd (Trading as WhyNotWebsites.com) we have been consulting to Business for IT software development needs within many areas of Government and Web based development, Internet development, Web Design, Web Marketing and Search Engine Optimisation for Business marketing strategies.

2.   Ethical

We are an ethical Business who will not achieve guaranteed results using unethical practises.  Many Search engine Optimisation Companies (SEO’s) achieve guaranteed results by using Doorway pages, paid and free Link Farms and many unethical techniques not supported by Google.  We have achieved good results by using what is legally available by providing good content and other methods to achieve results that will work for you this year and in the following years.  As search engines become smarter unethical practises are banned and sites may end up with no traffic (for many years) as a result.  Our advice is to avoid unethical SEO’s companies and get long term results that grow with your Business.

3.   Search Results

WhyNotWebsites has successfully optimised many Websites.  A sample of sites is listed below.

WhyNotWebsites (Our site)

Web design is a very competitive area, with many thousands of Web Developers attempting to achieve results.  We target Brisbane / Australia and have targeted the following keywords:

·        ‘Custom Web Design Brisbane’

·        ‘Quality Web  Site design Brisbane’

·        ‘Professional Web Design Brisbane’

·        ‘Web Design and Development Brisbane’

·        ‘Web Design Company Brisbane’

We now have over 250 new customers hitting us each month and growing (thousands of hits / month).

Gorentacar.com.au

Car Hire is also a very competitive area.  We target the following keywords:

·        ‘Car hire Maroochydore’

·        ‘Car Rental Sunshine Coast’

·        ‘Car Lease Hire Sunshine Coast’

They now have over 300 new customers viewing this site each month (thousands of hits / month).

Lightlinktv.com

·        ‘Christian Television Brisbane’

·        ‘Christian TV Brisbane’

This customer now has over 300 new customers / month with many thousands of hits / month.

You may wish to test out the performance of these keywords for yourself using www.yahoo.com or www.ninemsn.com.au .  (Note these Sites are not yet within Google expected after Christmas 2005).

4.    Analysis of PeterPans.com

Your site is known by most search engines and appears as if it has been running for several years or more.

However it appears that PeterPans.com has not been optimised and the results support this.  Although found in Google it is not found within the first 100 results (of any search engine) using many search engine terms apart from ‘adventure travel Australia’.

Current Results

Yahoo

(Adventure travel Australia) Rank Result 52

Google Page Rank 2

Results according to Silk Tide

5.    Proposal

We propose to optimise the 10 pages that your current site has (excluding the dynamic product generated pages) for 2 phrases each from the following options.  This will attract traffic for a variety of popular Travel and Australia keyword selections.

Beware of competitor quotes which often only include optimisation for the first page limiting the effectiveness of the search engines being able to pick up multiple pages.

Installation of Statistics Tool (AWSTATS)

We will install and monitor the results (present and future) using open source statistical tools such as AWSTATS.

Key Word Options

We plan to determine what keywords people are looking for when travelling in Australia and pass them onto you with keywords we suggest you target.  Once you are happy with them we will optimise pages for each set(s) of keywords.

Addition of content

Your site needs additional good content to inform users and improve performance. This may include some site redesign and graphical additions to increase traffic.  This would have to be done in consultation with and approval by PAN.

Search Engine Submission

As you appear within at least 5 search engines currently search engine submission is not considered necessary (beware of SEO’s who quote you for this).

Site Map

Your site needs a site map to aid users and search engines dramatically.

Maintenance

We insist that you take a maintenance plan at least for the first 12 months to ensure that we review how well you are doing each month and review the statistical reports (which we pass onto you to review) showing the increase in traffic and search phrases used to hit your site).  This is a small cost to cover our time preparing these reports and reviewing your SEO.

5.1.                    Options

Additional Sites

You should consider additional domain names and sites such as travel-australia.com etc to improve SEO.  This creates a new site and additional cost but will improve performance.

Recommended.

Additional Pages

You may wish to add pages to your site with additional content to improve search engine keyword searches (pages targeted at content relevant to the topic).

Recommended.

Optimisation of Product Pages Dynamically

This is not included in the proposal but could be done at a cost.

Paid Submissions

This is not included in the proposal but could be set up and run by us at cost.  Not recommended as you appear within most search engines. (Beware of quote including this).

Paid advertising

• Cost per Click advertising campaigns with Google
• Google AdWord Campaign
• Fixed cost / year with Yahoo

 Recommended, for immediate improvement of results.

6.    Expected Results

As stated we do not guarantee results as the comparative results depend on a number of issues such as:

Although we do not guarantee results as some SEO’s does (no one can honestly claim to come up first within Google in a competitive area) we expect to achieve the following results:

Within 3-6 Months

·        In excess of 200 new customers / month (>10000 thousand hits / month)

·        Found by at least three search engines within the first 50 results

Within 12 Months

·        In excess of 300 new customers / month (>20000 thousand hits / month)

·        Found by at least three search engines within the first 40 results

7.    Costs

Expected costs of the above proposal are as follows:

• Once off cost to optimise site $2000 - $2500
• Monthly maintenance plan to overview and review / improve performance (including report) $100 / month

If you wanted to consider additional costs for items listed we will prepare costs based on complexity and size of tasks.

Regards,

Conrad Woolston

WhyNotWebsites.com

 Appendix A:  Sample Keyword Analysis Travel in Australia