Website Design Brisbane*Web Design Brisbane

Web site marketing is a term to describe selling products and services on the Web using a Website (Web Marketing).  This includes building a Web site brand and logo and a Website following through many methods such as:

• Search engine optimisation (getting your sites content and search engine registrations to improve search engine performance)
• News groups
• Free material and or services provided for free to complement your sales products (free information) 
• Website Page Rank (Google). You may also wish to build your Website rank (the number of valuable links to your site).  Basically the more you offer the more people will use and link to you.

Whatever stage you are up to it starts with Search Engine Optimisation to get your site found within the search engines.  Many people say they are found by search engines but this is not really true.  For example if you sell Plasma Televisions in Australia and your website is called 'plasmaworld', then you may be found by searching for 'plasmaworld' but that is just the start of search engine optimisation.   It is much better to be found using 'plasma television Australia' which targets new customers in addition to existing.  Most sites can be found by name easily but targetting new customers who are searching for products and services (especially yours) is what this is all about.

Links to your Website are advertisements for your web site and your business.  Every Webiste should have a links strategy in place but, How to you get these links? Here are a few ways you can start this process…..

In simple terms the more useful your Website is to the public the more people are inclined to refer to YOU. Hence: 

1. Write Rich, Pertinent Content - When you have rich content on your web site that is newsworthy, other web site owners will naturally link to them as it will be seen as resources.

2. Testimonials – Testimonials are fast becoming a popular trend on web sites. In exchange for a testimonial, web site owners will usually link to you.

3. Online Directories - There are thousands of directories out there that will gladly accept your web site link. They usually provide you the link on the proviso that you link back to them.

4. Articles - Many web site owners are looking for fresh content to place on their web site. In exchange for provide an article, you can usually include a little blurb about yourself / your business with a link to your web site at the end of the article. Submit your article to other web sites, ezines and articles directories.

5. Free eBook - Write an ebook based on your area of expertise and offer it for free providing other web site owners link to your web site.

6. Use Blogs - Blogs are link online diaries for businesses and individuals that are updated on a regular basis. You can generate links to your web site by hosting a blog on your site or submitting your blog to a blog directory.

7. Article Directory - Create an article directory resource on your web site and allow visitors to post articles to it. In exchange for posting an article, ask your visitors to link to your site.

Basically the more you provide, the more useful your site the more people will refer to YOU!